More than 70% of those registered to visit the event are purchasing decision makers. One cannot look at a fair only with the sales perspective. There are opportunities that cannot be missed, such as the generation of spontaneous media, the growth of the company’s leads, and new partnerships. Trade fairs represent the most effective tool both to deepen and consolidate commercial relationships and to gain the necessary trust in order to close more deals.
In 2022, with its first edition, Medical Fair Brasil (MFB) had four days of intense programming, including the exhibition of products and services of the medical and hospital industry and more than 170 hours of qualified content.